Even the most successful businesses can struggle to find customers in their early stages. Are you currently feeling stuck and unable to find new customers, or keep them around? Here’s how to do just that.
Know your market
Before finding customers, you need to have an idea of who they are. You can choose your target market based on their lifestyle, age, gender and various other factors which are related to what your business is offering. This doesn’t mean you should alienate customers who don’t fall into this specific market though. It’s simply a starting point to help you put out the right message in the right place.
Whoever you’re targeting, make sure it’s easy for them to get in touch and find you. Consider where they usually get their information, and create a website or social page that’s simple for them to navigate. For more tips on using social media to market your small business, read article
Be present in your community
Many customers love supporting local businesses in their area. Some ways to do this offline include putting an ad in the local newspaper, putting up posters on community notice boards and asking friends, family and existing clients to spread the word through word-of-mouth. Some online ways to do this include adding location tags to your social media posts and joining community groups on Facebook.
Get involved in local events such as markets, open days at schools, fairs and fun days. Another great way to show presence in your community is to support charitable organisations, either through volunteering or donating your products. Inspire brand loyalty
Offer value to your customers, and highlight that value every chance you get. This can include sharing helpful tips and tricks or other resources on your social media page. For example, if you own a bakery, you can share baking tips or offer a free downloadable file full of your favourite recipes.
Host competitions, raffles and other events that capture people’s excitement, and encourage them to engage with your business both online as well as offline. Engage with everyone who shows an interest in your business, and show them that they are valued by you.
Listen and improve
Hearing negative feedback isn’t really fun, but it’s often the most valuable advice you’ll receive. Listen to customer reviews and suggestions, and instead of getting defensive, use them to improve your business.
Always maintain a professional tone, and show your customers that their concerns are heard and that you’re dedicated to improving your services. This is one of the best ways to maintain a good relationship and build brand loyalty, as well as genuinely improving your business for the better.
Building a firm client base takes time, patience and a little bit of trial and error. The important thing is not to give up, and to be flexible enough to switch up your strategy if what you’re doing isn’t working out. Good luck!