2020 is finally coming to a close, and even though it’s been a tough year, some businesses have managed to weather the storm. With 2021 right around the corner, now is the time to find out what you can do or change to make sure your business is “new year ready”. Here’s more.

Get customer feedback

Getting in touch with your customers to find out how they’re feeling about your service and/or product is a good place to start when preparing your business for 2021. There’s no better way to improve than to get a better understanding of what your clients need. The quickest and easiest way to do this is by sending them surveys to complete. Here’s a free website that’ll make this much easier for you.

Improve your website

Your business’s website is pretty much the face of your business’s online presence. Making sure that your website looks great and is user friendly will help you gain more reach and engagement. Be sure to update the content, fix any errors that you see, improve images where necessary, and so on. Most importantly, make sure that your website is user-friendly and that your clients are able to find everything they need on it.

Make your social media pop

Social media, apart from your website, is the first place clients head to when they need information about your services or products. Creating a social media plan can be really helpful so that you’re not just posting things just to appear active. Having a monthly plan will help give your social media a particular flow, which will make your social media pages look better. Remember to engage with your clients on social media as this will gain you a decent following and make your clients feel like your business is reliable and can maintain good communication.

Refresh your brand

Do you feel like your brand might need an upgrade? Perhaps it’s time for a brand refresh. Upgrading the message, look and feel of your brand might be exactly what your business needs in the new year. This would be a nice surprise for your clients, but it’ll also make your business that much more noticeable. The changes you make when refreshing your brand don’t have to be drastic or even expensive. A little change of colour, a brand new logo and different messaging could be exactly the kind of facelift your business needs to thrive in the new year.

Boost printed material

Even though everything happens online these days, it doesn’t hurt to have a few printed things like brochures, business cards or even posters. Take a look at all the printing material that you have and make sure that your business message is accurate and up to date. Ensure that it looks good and current. Just because printed material is almost the thing of the past, doesn’t mean it has to look outdated and boring.

2020 has been a difficult year for small businesses, but since 2021 is well on its way, this is a great time for a business do-over. Don’t be afraid to make changes because those changes could be exactly what your business needs. If you have any more tips on how entrepreneurs can improve their business, let us know on Facebook, Twitter and Instagram.