If you’ve created your personal social media accounts before you started your business, then these probably have a larger following than your business one. Luckily, you don’t have to limit business promo to just your business pages. You can also use your private accounts to spread the word. Here’s how.
Brand your personal accounts
Since you’re an entrepreneur who wants to promote their business, you’ll have to brand your private accounts using your business. Perhaps you can start by changing your headers to your business’s logo and mentioning that you’re the founder of your business in your bios. This will help you spread the word about your business to everyone who interacts with your private social media accounts.
Start a Facebook page
Social media platforms like Facebook have the functionality to create a page for your business within your existing personal account. This helps if you want to keep your business page linked to your private page. The best part is that you can invite your Facebook friends, who can invite their Facebook friends to like and follow your page.
Post about your business
Post about your business the same way you would post about your personal life. Try to be consistent and ask your followers to share or retweet every business related post and tag your business pages where necessary. You may need to change your privacy settings to make sure that your business posts are visible to everyone, not just your friends. If you decide to go this route, be mindful of the information you’re making public and avoid sharing private posts you wouldn’t feel comfortable with strangers seeing.
The more you engage with your audience on your personal accounts, the more your name will get clicked on and become familiar every time you post. More clicks on your name means that more people will see your header (which is your business’s logo) and your bio (which mentions your business). This is a great way to promote your business without coming off as forceful.
Respond to requested recommendations
Surely you’ve seen people on pages and groups asking questions like “where can I get this and that done?”. If your business specialises in that, you have to jump in and recommend it right away. You can even tag your business pages in the comment section or slide in that person’s DMs to offer your services. Openly mentioning your business is way better though, just in case someone else would have an interest in what you’re offering.
Your business pages are great for your business’s online promotion because that’s their purpose, but if you want to reach a greater audience, you might need to tap into your personal network as well. This will help give your business credibility, spread awareness about it and expand your marketing reach. If you know of other cool ways to promote on your business on your personal social media platforms, share them with the CellCgirl #sisterhood on our Facebook, Twitter and Instagram!