A CV gives a general overview of your work experience, but to showcase your work, skills and other talents in depth, you’ll need an outstanding portfolio. Here’s how to create one.

Introduce yourself

Most employers want to know who they’re dealing with, so tell them about yourself. Tell them about your educational background, and some of the clients you’ve worked with before. Share your interests and outline your strengths and talents. Try your best to keep this short, because as much as they want to know who you are, they’re more interested in the work you can produce and what you have to offer.

Tell a story

You could just place your work into your portfolio and keep it moving, but that can be a little bit boring. You want your portfolio to have that unique, personal touch to it, so, it might be a good idea to include a story for every piece of work. Explain how that piece came about, the thought process behind it, as well as what the aim was for that specific client. This is also a great way to show your problem solving skills and your ability to take direction.

Keep things personal

It’s awesome to have paid work for existing brands showcased in your portfolio, but try to show some of the work you’ve done in your spare time. This is one way to show off your talents, even when there’s no money involved. It’ll also showcase your personal style of doing things and give whoever views your portfolio an idea of who you are.

Choose your work wisely

Never keep those award winning pieces to yourself. Show off those “wow this is some great work” pieces. Your future employer needs to see those. One bad selection can ruin your entire portfolio and make people doubt your capabilities. Even though you might have a specific style to most of your work, you have to show variety and prove you can adapt and that you have a lot to offer. This will show that there’s no challenge you can’t step up to, and that’s a great look.

Show your desired path

You might be an all-rounder and you probably pride yourself in your ability to be versatile, but there also could be work you don’t intend on doing in the future. Avoid placing too much emphasis on that type of work. Rather, include work you’d like to do going forward so that the employer is able to pick up on what your niche is. This doesn’t mean you shouldn’t include any work outside if your niche. You absolutely should, but it shouldn’t outweigh work that shows the direction you’d like to take.

A standout portfolio isn’t just about getting called back for an interview. It’s also a great confidence booster and an effective way to keep track of the projects you’ve worked on. Don’t forget to show your personality and add some extra spunk and creativity. Lastly, keep your portfolio current by updating it regularly and keeping it digital- digital portfolios are much easier to put together and send around to potential employers any time you need to.

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