Online advertising is a great way to spread the word about your small business. But there are also some common mistakes that young entrepreneurs make when promoting online. Here are 5 of them.
Not targeting correctly
Advertising your small business online can either go really well, or not be effective at all. A lot of what makes or breaks it is whether your messaging is resonating with your target audience or not. Before you start promoting online, you should have a clear idea of who your target audience is - how old are they? What are they interested in? Which social media platforms do they use? And so on. Once you’ve got a good idea of your audience, you can start advertising in a way that appeals to them. Remember that the more accurately targeted your digital ads are, the better.
Spamming on social media
There’s a time and place to share your business on your social pages and ask your friends to like and share. But beware of spamming people’s inboxes or groups with info about your business. Remember that you want to attract customers who are genuinely interested in your product or service- so focus on spreading the word in specialised groups and using social media platforms correctly.
Forgetting the basics
Before you run any online campaign or rush to buy ads on Facebook or Instagram, make sure you’ve got the basics down. For starters, you need a business page that includes all of your important contact information. Your page should also include existing posts about your product, any promotions you’re running and so on. If you’re sending people to check out your website, make sure it’s user friendly and that you’re linking to a relevant page. Take your time getting the basics of your business down online before you start advertising - it makes all the difference.
Ignoring mobile needs
Now more than ever, most of us are using our smart phones to browse the internet and catch up on social media. That’s why it’s vital to know how mobile can influence your online marketing. Everything from image sizes to video length and even the search keywords you use are different when you’re trying to reach mobile users. For more information on this, check out the free Google Digital Fundamentals course.
Using outdated methods
The online space changes all the time, and fast. An ad idea or strategy might’ve been good a few months ago, but not so much today. It’s important to stay updated and always think a step ahead when advertising, so that you can make use of a trend before it disappears. Digital marketing experts are always sharing trend reports, so be on the lookout for informative articles such as this one. You can also use listening tools like “Answer the Public” to do your own research into what’s trending.
Online advertising takes some trial and error, so if you’ve made a mistake or two that’s all part a of your journey! Keep going and stay curious, because you can always learn more. What are your top tips for advertising online? Share them with the #CellCgirlSquad on Facebook, Instagram and Twitter.