If there’s one thing COVID-19 has taught us, it’s that digital is a huge part of our lives, and taking your business online can give it the best chance of survival in the event of a disaster. Here’s more.

It’s cheaper

Taking your business online can help save you money. You cut down on a lot of costs such as rental space and extra utilities. You also don’t have to hire extra staff such as security, cleaners etc. All you really have to pay for is getting your e-commerce site up and running (if necessary). A lot more people now prefer to purchase goods and services online, which means there is an existing market and money to be made!

A larger audience

Most people use social media and search engines to find the products and services they’d like to purchase. This means that introducing your business to the online space allows you to reach a larger number of people, for less. It’s a lot easier to raise awareness and get testimonials about your offering through social media.


Having a physical store is great, and while some customers actually prefer this, others want to be able to access your business from anywhere, at any time. Taking your business online allows customers to see what you have to offer at their convenience. It also means that they don’t have to think about going to the store to make purchases, they can simply get what they need from the comfort of their homes.


Having social media pages and an attractive, easy-to-use website, can do a lot for your brand. The first place people go for information is the internet, so whether you’re running an e-commerce store/digital business or have a physical store, you definitely need social media and a website. It’s the most effective way to market and grow your business.

Customer service

Most people like to use social media as a tool for customer service and to raise any queries or concerns. Being present online and offering help through your digital platforms shows customers that you care and that you’re invested in making their experience with your business a positive and convenient one.

There are many great benefits to taking your business online, most of which don’t come at any additional cost to you. Online start-ups usually do well because they require minimal effort and time to build. You can even have online side hustles if you’d like to keep your 9-5. Just remember, any business is going to need planning and effort to get started, so don’t be afraid to put in the work.

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