There are a lot of things to consider before venturing into entrepreneurship. The most important is what problem your business will solve. Once you find what your business offering will solve, then it can be much easier for you to succeed and navigate through challenges. Here are 4 business success stories to inspire you.

Kafui Naturals

Kafui Naturals is a natural hair and skincare product supplier which was founded by Kafui Awoonor. She started the business when she moved to Cape town from Amsterdam and realised that there weren’t enough natural ingredient based products for her skin tone and hair type. That’s when she started making her own products using shea butter and other natural ingredients, which she was taught by her grandmother. She saw that there was a gap in the market and she came up with a solution. Her brand has since grown by leaps and bounds.


Bathu is a proudly South African sneaker brand that was created by Theo Baloyi. Theo was compelled to start this business because he saw a lack of African sneaker brands available on the market. After getting himself through varsity by selling perfumes door to door, he worked in corporate for five years before deciding to venture into entrepreneurship full-time. Since the launch of his brand, his sneakers have become a household name. Theo went from having one store in Alexandra to having four stores that have employed and empowered 44 employees.


Sarah Collins came up with the idea of the Wonderbag, which is a heat-retention cooker that doesn’t use power. To use the bag, you need to make sure that your food has boiled and then remove it from the stove and put it in the bag for it to continue cooking, for up to twelve hours. Sarah came up with this idea during load shedding- it’s meant to help people continue to cook even when they don’t have electricity. Sarah allowed a problem to inspire her to create a solution.

SRS Aviation

Sibongile Sambo initially wanted to be an air hostess, but when she applied for this position she was turned down because of her height. Instead of letting that get her down, she took the passion that she has for aviation and started her own aviation company- SRS Aviation. Her company now focuses on empowering youth and women by encouraging women to enter the field and offering bursaries and scholarships to deserving students.

We hope that these entrepreneurs have inspired you to look around and see if you can come up with an idea that can solve a problem that your community or society at large is facing. Think of the consumer and how they’ll benefit from your business before investing in an idea. Dream big!

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